The marketing point of difference for this graduate viewbook is track record — Springfield College has been making a difference in the human helping professions since 1885. The concept is “Great Ideas, Great Leaders’— the college has produced both of these throughout its history and continues today.
This is visualized on the cover by interspersing the leaders of yesterday with the leaders of today. The type treatment was chosen to suggest heritage and strength.
The interior spreads are divided into three horizontal areas. The top details the leaders of yesterday and their great ideas. The center area is where the college details its unique character and programs. The bottom area contains quotes from current and recent students — the leaders of today. The three areas work together to reinforce the concept of “Great Ideas, Great Leaders”.
16 pages plus cover (with pocket), 8.75” x 11.25” finished size
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