Westfield State needed a design overhaul of their graduate and continuing education marketing materials. Their previous materials suffered from poor branding and didn’t make any kind of emotional or intellectual pitch to the audience.
The design solution started with the development of a tagline and a positioning line. The tagline, “For The Thinking Person,” appears as part of the title of each piece. The positioning line, “Quality. Flexible. Affordable. SMART.”, states the benefits of Westfield State and implies that Westfield is the logical choice.
The cover graphics show diverse people thinking about returning to school.
Shown here are samples of some of the many collateral materials that were designed.
