Precision Robotic Gripping

A brochure that uses problem and solution visuals

Applied Robotics makes end-of-arm tooling for the robotics industry. This brochure for gripper products speaks to the customer’s problem: they have to pick something up with an industrial robot and need a solution.

On the cover, the objects to pick up are shown as photos and the solutions are shown as line art. This illustrates the customer’s problem and also that Applied Robotics will engineer a solution. A variety of difficult objects from many industries are shown to reinforce the selling point — “we can help you grip anything.”

6 pages, 8.5” x 11” finished size

Front cover shows gripping problems and solutions
Inside flap shows step-by-step process of custom gripper design
Inside spread outlines types of grippers and has prominent calls to actions
Back cover shows testing and complementary products
Outside spread showing flap, back cover, and front cover
Brochure Design

Will your brochure pass the “table test”? On a table covered with your and your competitors’ brochures, which will be picked up first?

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